Oh La La - Viktor & Rolf!

Fashion is an art, and art requires creativity, individuality and perhaps the most important factor of all, sense of style. To attract customers to your boutique, you must have novel, innovative and impeccable style, and distinctiveness. Viktor Horsting & Rolf Snoeren both contain this distinct sense of style, and inspiration – which they interpret in designs. It is highly probable that many thousands of fashion lovers enjoy their creations. The details Viktor& Rolf include in their clothes are flawless – every outfit in their collection showcase how individual and imaginative they are. But who are these designers?

Viktor & Rolf is an Amsterdam-based fashion house. The company was founded in 1993 by designers Viktor Horsting and Rolf Snoeren. Viktor Horsting & Rolf Snoeren met while studying fashion at the Arnhem Academy of Art and Design in The Netherlands. They began working together upon graduation, relocating to Paris in 1993 to launch their careers. Their first collection 'Hyères' (1993) based on distortion, reconstruction and layering won three prizes at the Salon European des Jeunes Stylistes at the Festival International de Mode et de Photographie. The subsequent presentation of four collections in experimental art spaces led them in 1998 to show their first Haute Couture collection (Spring/Summer 1998).

As shown previously in the Runway Diva competition Jenna is producing, Viktor& Rolf spring collection shines out, this is because Viktor&Rolf designed this collection based on their creative and extravagant fashion sense and put all of their heart and sole into. It is very questionable if the designs are wearable, but the exclusivity of the dresses set high standards, and are worn by celebrities such as Rihanna, and Katy Perry. For example, take the dress shown above to the left – the layers of this dress display a key characteristic in the whole collection, which can also be noticed in various clothing pieces in the same collection; that being said, this collection provides proof showing the individuality of the designers. The collection is based on Cutting edge couture, which is interpreted as the inspiration or idea of the collection, this idea is very suitable, as the designs are very edgy, modern, and contemporary. The fierceness of this collection is very idealistic, yet very realistic - as if the collection was a dream - a dream that perhaps most of us cherish.

Furthermore, Viktor& Rolf’s latest collection fall 2010 is a very in-depth collection. The details featured in this collection must be defined as creations of fashion geniuses. Additionally, not all of the outfits are wearable, but the very thought of these outrageous designs produce a mental image of simplicity and extravagance. Viktor and Rolf make their own style, which starts a fashion revolution, perhaps this is what makes them and their creations famous and extravagant. In any case, Viktor and Rolf are one of the fashion Industries most resourceful designers, and one of fashion’s greatest; this suggests how important these two figures are in updating fashion to the next era. Only God knows what masterpiece collections they are to produce next!